MKTG 760 (1ON) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Marketing
Course Delivery Method: Online (no campus visits), EUNH
Can be taken by students who are remote.
Credits: 4.0
Term: January 2021 - Full Term (12/28/2020 - 01/22/2021)
Class Size:   25  
CRN: 30170
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions. Prereq: ADMN 585 or HMGT 600.
Equivalent(s): ADMN 760
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:INTL, BUSADM:MKT
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
12/28/2020 1/22/2021 Hours Arranged ONLINE
Additional Course Details: 

This course has been opened up to all UNH students, due to the circumstances we are all facing.

Booklist

Note:   Make sure you get the version of the text with the ISBN:   9780134899756 There are apparently two different 10th editions - very confusing.    The UNH Bookstore has the correct edition.