ADMN 864 (2HY) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online with some campus visits, EUNH
Credits: 3.0
Term: Fall 2020 - E-term II (10/13/2020 - 12/08/2020)
Class Size:   30  
CRN: 16688
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
You must sign up in the Dept Office before registering through WEBCAT.
Instructors: Ludwig Bstieler

Times & Locations

Start Date End Date Days Time Location
10/13/2020 12/8/2020 Hours Arranged ONLINE
10/20/2020 10/20/2020 T 5:40pm - 9:15pm PCBE 225
11/17/2020 11/17/2020 T 5:40pm - 9:15pm PCBE 225
Additional Course Details: 

This new hybrid option is online, with the addition of two required in-person sessions in Durham on:

  • Tuesday, October 20
  • Tuesday, November 17

In addition, there will be some required synchronous meetings online (TBA).