Digital Marketing
Durham
Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Fall 2020 - E-term II (10/13/2020 - 12/08/2020)
Term: Fall 2020 - E-term II (10/13/2020 - 12/08/2020)
Class Size:
40
CRN: 15731
CRN: 15731
As technology has changed, so have the ways consumers acquire information about goods and services. Marketers must be able to engage with their customers via a variety of digital platforms. This course develops the digital marketing skills that will enable success in today's marketing environment. We cover a number of topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.
You must sign up in the Dept Office before registering through WEBCAT.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Peter Masucci
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/13/2020 | 12/8/2020 | Hours Arranged | ONLINE |