ADMN 585 (03) - Marketing

Marketing

Durham   Paul College of Business&Econ > Administration
Credits: 4.0
Term: Fall 2020 - Full Term (08/31/2020 - 12/14/2020)
Class Size:   43  
CRN: 12189
Built-in-Books Fee: $43.75 
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Prerequisite(s):
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Diane Devine

Times & Locations

Start Date End Date Days Time Location
8/31/2020 12/14/2020 MW 8:10am - 9:30am PCBE 185

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158