ADMN 960 (02) - Marketing/Building Customer Value

Marketing/Customer Value

Durham   Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Fall 2020 - E-term II (10/13/2020 - 12/08/2020)
Class Size:   40  
CRN: 11667
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
You must sign up in the Dept Office before registering through WEBCAT.
Only listed majors in section: BUSINESS ADMIN
Instructors: Thomas Gruen

Times & Locations

Start Date End Date Days Time Location
10/13/2020 12/8/2020 TR 10:20am - 12:30pm ALUMNI B03