Companies are using traditional forms of intellectual property in non-traditional ways. This course provides an overview of six companies in different technology areas that are currently in transformational situations - Spotify, TikTok, 3M, Disney, Holdredge Wines and Allied Security Trust. Each lecturer will share their experiences and challenges of their company. Each business? use of copyrights, patents and trademarks, privacy, antitrust, trade secrets and contracts will be discussed, including the nuances and challenges of each.