MKTG 760 (4ON) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Marketing
Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2020 - Summer Session IV (06/22/2020 - 07/24/2020)
Class Size:   40  
CRN: 70795
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions. Prereq: ADMN 585 or HMGT 600.
Equivalent(s): ADMN 760
Only listed majors in section: BUSADM:INTL, BUSADM:MKT
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
6/22/2020 7/24/2020 Hours Arranged ONLINE
Additional Course Details: 

International Marketing, the on-line summer course, will be run totally asynchronously, meaning that students can access the material 24/7 and there will never be a set time that all students must be on-line simultaneously.     Students must have reliable internet access for the entire five weeks of this course. 

Instructor permission required for non-business majors.   Contact Audrey.Ashton-Savage@unh.edu

Booklist

Required text: Global Marketing by Warren J. Keegan and Mark C. Green, 9th edition, Pearson, 2017. Note: This text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text. Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses. Students who opt out of the First Day access program can obtain the text at the UNH Bookstore.