ADMN 585 (1ON) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2020 - Summer Session I (05/18/2020 - 06/19/2020)
Class Size:   40  
CRN: 70110
Built-in-Books Fee: $43.75 
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. No credit for students who have had MKTG 550 or HMGT 600. Prereq: ADMN 400; ECON 401.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- or ECON 401A with minimum grade of C- or ECN 412 with minimum grade of C- or ECN 412W with minimum grade of C- )
Equivalent(s): ADMN 651
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/18/2020 6/19/2020 Hours Arranged ONLINE
Additional Course Details: 

Principles of Marketing, the on-line summer course, will be run totally asynchronously, meaning that students can access the material 24/7 and there will never be a set time that all students must be on-line simultaneously.     Students must have reliable internet access for the entire five weeks of this course.  

 

Booklist

The text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text ($43.75). Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158