MKTG 550 (1ON) - Survey of Marketing

Survey of Marketing

Durham   Paul College of Business&Econ :: Marketing
Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2020 - Summer Session I (05/18/2020 - 06/19/2020)
Class Size:   40  
CRN: 70015
Built-in-Books Fee: $43.75 
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors. No credit for students who have had ADMN 585 or HMGT 600.
Equivalent(s): ADMN 550, ADMN 651, MKTG 651
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/18/2020 6/19/2020 Hours Arranged ONLINE
Additional Course Details: 

Survey of Marketing, the on-line summer course, will be run totally asynchronously, meaning that students can access the material 24/7 and there will never be a set time that all students must be on-line simultaneously.     Students must have reliable internet access for the entire five weeks of this course.  

 

Booklist

The text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text ($43.75). Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158