Marketing/Customer Value
Durham
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2020 - E-term IV (03/16/2020 - 05/07/2020)
Grade Mode: Letter Grading
Term: Spring 2020 - E-term IV (03/16/2020 - 05/07/2020)
Grade Mode: Letter Grading
Class Size:
30
CRN: 56422
CRN: 56422
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Only listed programs in section: Business Administration MBA
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
3/16/2020 | 5/7/2020 | M | 5:40pm - 9:15pm | PCBE 215 |