ADMN 860 (4ON) - International Marketing

International Marketing

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Spring 2020 - E-term IV (03/16/2020 - 05/07/2020)
Class Size:   40  
CRN: 56417
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization. Pre- or Coreq: ADMN 960.
Attributes: Online (no campus visits), EUNH
Instructors: M. Billur Talay

Times & Locations

Start Date End Date Days Time Location
3/16/2020 5/7/2020 Hours Arranged ONLINE