SpcTop/Marketing Demand Appl
Term: Spring 2020 - UNHM Credit (15 weeks) (01/21/2020 - 05/11/2020)
Times & Locations
|Start Date||End Date||Days||Time||Location|
|1/23/2020||5/7/2020||R||6:01pm - 9:00pm||PANDRA P514|
This course is designed to introduce students to a broad range of marketing demand applications and digital marketing concepts. The goal is to provide you with hands-on learning opportunities that allow you to apply these concepts to real-world marketing problems. Throughout this course, you will acquire knowledge throughout a range of marketing and data management tools that will allow you to understand how to effectively segment and market to consumers throughout the sales pipeline. These tools include well-known platforms in sales and marketing technology, including Salesforce, HubSpot, and Google Analytics. Throughout the course, you will complete formal training in these platforms and earn resume building credentials to set you up for success in your future marketing career. You will also work both as individual contributors and as a part of a team to reflect the type of experience you will see in marketing-related professions. The completion of this course will provide you with a digital marketing concept project to add to your professional portfolio, as well as recognized online learning credentials from some of the largest SaaS-based sales and marketing platforms.