BUS 675 (M1) - Special Topics in Business Administration

SpcTop/Marketing Demand Appl

Manchester   UNH-Manchester :: Business
Course Delivery Method: Online with some campus visits, EUNH
Credits: 4.0
Term: Spring 2020 - UNHM Credit (15 weeks) (01/21/2020 - 05/11/2020)
Class Size:   12  
CRN: 54619
Provides students with an opportunity to explore a topic in business administration such as marketing, management, finance, or accounting. Topics will vary. Barring duplication of subject, may be repeated for credit. Prereq: Completion of Introductory Business Core or permission.
Section Comments: Meets in class on Thursdays. Exams & some classes held online.
Repeat Rule: May be repeated up to unlimited times.
Equivalent(s): ADM 675
Colleges not allowed in section: Paul College of Business&Econ
Instructors: Sinehan Kerman

Times & Locations

Start Date End Date Days Time Location
1/23/2020 5/7/2020 R 6:01pm - 9:00pm PANDRA P514
Additional Course Details: 

This course is designed to introduce students to a broad range of marketing demand applications and digital marketing concepts. The goal is to provide you with hands-on learning opportunities that allow you to apply these concepts to real-world marketing problems. Throughout this course, you will acquire knowledge throughout a range of marketing and data management tools that will allow you to understand how to effectively segment and market to consumers throughout the sales pipeline. These tools include well-known platforms in sales and marketing technology, including Salesforce, HubSpot, and Google Analytics. Throughout the course, you will complete formal training in these platforms and earn resume building credentials to set you up for success in your future marketing career. You will also work both as individual contributors and as a part of a team to reflect the type of experience you will see in marketing-related professions. The completion of this course will provide you with a digital marketing concept project to add to your professional portfolio, as well as recognized online learning credentials from some of the largest SaaS-based sales and marketing platforms.