ADMN 864 (3ON) - New Product Development

New Product Development

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Spring 2020 - E-term III (01/13/2020 - 03/06/2020)
Class Size:   40  
CRN: 54430
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Only listed programs in section: Business Administration MBA
Attributes: Online (no campus visits), EUNH
Instructors: Ludwig Bstieler

Times & Locations

Start Date End Date Days Time Location
1/13/2020 3/6/2020 Hours Arranged ONLINE