ADMN 960 (M1) - Marketing/Building Customer Value

Marketing/Customer Value

Manchester   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Spring 2020 - E-term IV (03/19/2020 - 05/07/2020)
Class Size:   30  
CRN: 54067
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
3/19/2020 5/7/2020 R 5:41pm - 9:15pm TBA