BUS 663 (M1) - Services Marketing and Operations Management

Services Mktg and Ops. Mgt

Manchester   UNH-Manchester > Business
Credits: 4.0
Term: Spring 2020 - UNHM Credit (15 weeks) (01/21/2020 - 05/11/2020)
Class Size:   12  
CRN: 53153
This course is designed to prepare students for NH business and marketing careers by understanding the issues, challenges, and terminology inherent in industries as diverse as health care, construction, education, professional and technical offices, transportation, information and publishing, tourism, retailing, etc. Case studies are used throughout the term. We study many of these sectors, both as academicians and as consumers, to build a portfolio of understanding across divergent sectors. Students learn about services marketing strategies and management models that: increase customer satisfaction, improve customer retention and create dominant service brands that can create a competitive advantage for firms in any given industry. Prereq: BUS 400; BUS 610. No credit if credit earned for BUS 675 or BUS 685 if listed as Services Marketing.
Section Comments: Meets on Tuesdays. Exams and some classes held online
Equivalent(s): ADM 663
Colleges not allowed in section: Paul College of Business&Econ
Attributes: Online with some campus visits, EUNH
Instructors: William Troy

Times & Locations

Start Date End Date Days Time Location
1/21/2020 5/5/2020 T 1:01pm - 3:50pm PANDRA P505

Booklist

Book Details
SERVICES MARKETING (7TH 18)
by ZEITHAML
Required
ISBN
9780078112102
PUBLISHER
MCG
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