ADMN 585 (01) - Marketing

Marketing

Durham   Paul College of Business&Econ > Administration
Credits: 4.0
Term: Spring 2020 - Full Term (01/21/2020 - 05/04/2020)
Class Size:   60  
CRN: 52190
Special Fees: $43.75
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. No credit for students who have had MKTG 550 or HMGT 600. Prereq: ADMN 400; ECON 401.
Equivalent(s): ADMN 651, HMGT 600, MKTG 550
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Shuili Du

Times & Locations

Start Date End Date Days Time Location
1/21/2020 5/4/2020 MW 2:10pm - 3:30pm PCBE 115

Booklist

Book Details
EBK MARKETING (7)
by GREWAL
Not for Sale
ISBN
9781260428292
PUBLISHER
YUZU
MARKETING (LOOSE) - FD (7TH 20)
by GREWAL
Recommended
ISBN
9781264117116
PUBLISHER
MCG
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