BUS 665 (M1) - International Marketing Strategy Management

Int'l Marketing Strategy Mgt

Manchester   UNH-Manchester > Business
Credits: 4.0
Term: Fall 2019 - UNHM Credit (15 weeks) (08/26/2019 - 12/16/2019)
Class Size:   12  
CRN: 17244
The primary missions of the International Marketing Strategy Management (IMSM) course are to help students to: (1) develop understanding and knowledge of the important role International marketing plays in business (2) develop and improve global thinking, problem solving and integrative skills in a case based context (3) learn and apply the varying tools and models for evaluating when, where are how international marketing investments should be made. (4) understand and implement special approaches for cultural and ethnic differences in taste and attitudes, including trade legalities and regulations. Prereq: BUS 400 and BUS 610. No credit if credit earned for BUS 675 or BUS 685 if listed as International Marketing.
Equivalent(s): ADM 665
Colleges not allowed in section: Paul College of Business&Econ
Attributes: Online with some campus visits, EUNH
Instructors: William Troy

Times & Locations

Start Date End Date Days Time Location
8/28/2019 12/11/2019 W 1:01pm - 3:50pm PANDRA P531