ADMN 865 (6ON) - Digital Marketing

Digital Marketing

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Fall 2019 - E-term II (10/14/2019 - 12/10/2019)
Class Size:   40  
CRN: 17240
As technology has changed, so have the ways consumers acquire information about goods and services. Marketers must be able to engage with their customers via a variety of digital platforms. This course develops the digital marketing skills that will enable success in today's marketing environment. We cover a number of topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Attributes: Online (no campus visits), EUNH
Instructors: Matthew O'Hern

Times & Locations

Start Date End Date Days Time Location
10/14/2019 12/10/2019 Hours Arranged ONLINE