ADMN 960 (5ON) - Marketing/Building Customer Value

Marketing/Customer Value

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Summer 2019 - E-term V (05/20/2019 - 07/12/2019)
Class Size:   40  
CRN: 70813
This is the core marketing course in the MBA program. It is designed to serve as an introduction to the theory and practice of marketing. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. We will draw materials from a variety of courses and settings including services, consumer, and business-to-business products.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT
Attributes: Online (no campus visits), EUNH
Instructors: M. Billur Talay

Times & Locations

Start Date End Date Days Time Location
5/20/2019 7/12/2019 Hours Arranged ONLINE