ADMN 863 (1ON) - Marketing Analytics

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Summer 2019 - E-term V (05/20/2019 - 07/12/2019)
Class Size:   20  
CRN: 70659
Marketing Analytics is the art and science of developing and utilizing quantitative marketing decision models to plan, implement, and analyze marketing strategies and tactics. The course is primarily designed for graduate students who have already acquired basic data analysis skills as well as principles of marketing. Using marketing cases and related exercises tied to Marketing Engineering for Excel (ME-EL), students will develop marketing plans in various decision contexts. Specifically, this course will introduce a wide variety of quantitative models to improve marketing decision making in such areas as market response, customer segmentation/targeting, product/brand positioning, new product development, and allocation of marketing mix expenditures. Prereq: ADMN 960.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Attributes: Online (no campus visits), EUNH
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
5/20/2019 7/12/2019 Hours Arranged ONLINE