Durham
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2019 - E-term III (01/14/2019 - 03/08/2019)
Grade Mode: Letter Grading
Term: Spring 2019 - E-term III (01/14/2019 - 03/08/2019)
Grade Mode: Letter Grading
Class Size:
30
CRN: 56738
CRN: 56738
Marketing Analytics is the art and science of developing and utilizing quantitative marketing decision models to plan, implement, and analyze marketing strategies and tactics. The course is primarily designed for graduate students who have already acquired basic data analysis skills as well as principles of marketing. Using marketing cases and related exercises tied to Marketing Engineering for Excel (ME-EL), students will develop marketing plans in various decision contexts. Specifically, this course will introduce a wide variety of quantitative models to improve marketing decision making in such areas as market response, customer segmentation/targeting, product/brand positioning, new product development, and allocation of marketing mix expenditures. Prereq: ADMN 960.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
1/14/2019 | 3/8/2019 | W | 5:40pm - 9:15pm | PCBE G25 |