ABM 404A (01) - Introduction to Business I

Durham   Thompson School of Applied Sci :: Applied Business Management
Credits: 2.0
Term: Spring 2019 - Half Term I (01/22/2019 - 03/08/2019)
Class Size:   50  
CRN: 54653
This 1/2 semester course introduces students to the nature of the firm, market competition, and management principles. Topics include entrepreneurship, starting a firm, selecting, training and retaining human resources, choosing an appropriate legal structure, and the role of ethics in business. Students will learn basic concepts of economics, study market structures, and engage in competitive analysis of specific firms. Lectures, guest speakers, and case studies used to promote discussion and real-world situations.
Instructors: John MacMillan

Times & Locations

Start Date End Date Days Time Location
1/22/2019 3/8/2019 TR 4:10pm - 6:00pm COLE 142