ADMN 960 (M1) - Marketing/Building Customer Value

Marketing/Customer Value

Manchester   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Spring 2019 - E-term III (01/14/2019 - 03/04/2019)
Class Size:   30  
CRN: 54604
This is the core marketing course in the MBA program. It is designed to serve as an introduction to the theory and practice of marketing. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. We will draw materials from a variety of courses and settings including services, consumer, and business-to-business products.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
1/14/2019 3/4/2019 M 5:41pm - 9:15pm PANDRA P142