HMGT 698 (1HY) - Top/Fund Mktg, Sales&Revnu Mgt

Durham   Paul College of Business&Econ :: Hospitality Management
Course Delivery Method: Online with some campus visits, EUNH
Credits: 4.0
Term: January 2019 - January Term - online (12/27/2018 - 01/18/2019)
Grade Mode: Letter Grading
Class Size:   12  
CRN: 30129
Special topics and developments in lodging, food services, and other hospitality industries. Prereq: junior standing. Course may be repeated when topics change up to a maximum of 8 credits.
Section Comments: Week 1 (December 27-29, 2018): online webinar class. Weeks 2-4 will take place in the Wentworth by the Sea Marriott Resort. Students will live at the hotel with complimentary accommodations for for 3 nights per week. Class days will be Tuesday through Thursday. Students will learn the Sales process for a successful hotel, including role playing, how to build and execute a property marketing plan in the digital world, as well as pricing, market share and the integration of these three demand generation disciplines.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed classes in section: Senior, Junior, Sophomore
Instructors: Jonathan Moore

Times & Locations

Start Date End Date Days Time Location
12/27/2018 1/18/2019 Hours Arranged ONLINE
12/27/2018 1/18/2019 Hours Arranged OFFCMP TBA