ADMN 860 (P01) - International Marketing

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Fall 2018 - E-term I (08/13/2018 - 10/05/2018)
Class Size:   30  
CRN: 17213
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization. Pre- or Coreq: ADMN 960.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Nelson Barber

Times & Locations

Start Date End Date Days Time Location
8/13/2018 10/5/2018 W 5:40pm - 9:10pm PCBE 215