ADMN 898 (6ON) - Top/Digital Marketing

Durham   Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Fall 2018 - E-term II (10/15/2018 - 12/11/2018)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 14758
Special topics; may be repeated. Prereq: consent of adviser and instructor.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Attributes: Online (no campus visits), EUNH
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
10/15/2018 12/11/2018 Hours Arranged ONLINE
Additional Course Details: 

Clearly, the world has changed dramatically in the past ten years. For example, in 2007, many consumers had flip phones with screens that were only slightly larger than a postage stamp and mobile marketing was still in its infancy. As technology has changed, so too has the way that consumers acquire information about the goods and services that they wish to purchase. In short, in order to achieve long-term success, marketers must develop the ability to reach and engage with their customers via a variety of digital platforms.

This course is designed to help you develop the kinds of digital marketing skills that employers are currently seeking and that will enable you to succeed in today’s marketing environment. We will cover a number of key topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.

This class is 100% online and hence, we will use a “hands-on” approach to help you build the digital marketing competencies that you will need after graduation. This means that we will rely on a variety of different instructional tools including online lectures, the course discussion board, focused weekly assignments, and an interactive digital marketing simulation to achieve our learning objectives. More specifically, over the course of the term, you will develop your digital marketing skills and demonstrate your understanding of the course material by interacting online with your professor and your peers, preparing the required weekly assignments, completing scheduled quizzes, and participating in a realistic (and highly engaging) digital marketing simulation.