ADMN 585 (2ON) - Marketing

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2018 - Summer Session IV (06/25/2018 - 07/27/2018)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70454
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. No credit for students who have had MKTG 550 or HMGT 600. Prereq: ADMN 400; ECON 401.
Prerequisite(s): ADMN 400 with minimum grade of C- and (ECON 401 with minimum grade of C- or ECON 401H with minimum grade of C- or ECON 401A with minimum grade of C- or ECN 412 with minimum grade of C- or ECN 412W with minimum grade of C- )
Equivalent(s): ADMN 651
Only listed colleges in section: Paul College of Business&Econ
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
6/25/2018 7/27/2018 Hours Arranged ONLINE


Marketing (Fifth Edition) 2016 by Grewal and Levy Required Text: The text for this course is Marketing, fifth Edition by Dhruv Grewal and Michael Levy, published by McGraw-Hill, New York, NY. 2016. ISBN: 978-0-07-772902-8 (Note #1: do not purchase the text with the Connect software package. It will cost more and this software will NOT be used in this class.) (Note #2: The publisher has issued a 6th edition of this text, which is more expensive! The UNH Bookstore and the Durham Book Exchange both have plenty of used copies of the 5th edition which are available at a much lower price than the newer edition.)