ADMN 960 (M1) - Marketing Management

Manchester   Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2018 - E-term IV (03/19/2018 - 05/10/2018)
Class Size:   30  
CRN: 55544
An analytical approach to the study of marketing problems. Examines the influence of the marketplace and the marketing environment on marketing decision making: the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
3/22/2018 5/10/2018 W 5:31pm - 9:15pm PANDRA P101

Booklist

The course draws upon a readings packet containing cases, background readings, and a simulation game. There is NO required textbook for this subject. However, you may want to supplement your preparation for OR review of some lectures with self-assigned readings relevant to those lectures' content from the suggested book below. Marketing Management: The Big Picture by Christie L. Nordhielm and Marta Dapena-Baron, 2014 Wiley & Sons, ISBN-10: 1118014553