ADMN 864 (P04) - New Product Development

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Fall 2017 - E-term II (10/16/2017 - 12/12/2017)
Class Size:   30  
CRN: 17679
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Prereq: ADMN 960.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
10/16/2017 12/12/2017 W 5:40pm - 9:15pm Paul College Business&Econ 215