ADMN 898 (1BB) - Top/Marketing Analytics

Durham   Paul College of Business&Econ > Administration
Credits: 3.0
Term: Summer 2017 - E-term V (05/22/2017 - 07/14/2017)
Class Size:   25  
CRN: 70861
Special topics; may be repeated. Prereq: consent of adviser and instructor.
This course is designed to help students move from qualitative marketing to quantitative marketing. The primary goal is to help you understand how analytical techniques and quantitative models can enhance marketing decision-making by converting data and information to instights and decisions. Analytical techniques include conjoint analysis, cluster analysis, choice models, customer lifetime value models, and marketing mix response models.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Attributes: Online (no campus visits), EUNH
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
5/22/2017 7/14/2017 On-line course ONLINE