MKTG 598 (1BB) - Top/Digital Marketing Comm

Durham   Paul College of Business&Econ :: Marketing
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2017 - Summer Session I (05/22/2017 - 06/23/2017)
Grade Mode: Letter Grading
Class Size:   15  
CRN: 70289
Special topics covering a variety of marketing principles. Topics may include promotion and advertising; retail and retail management; sales and sales management. Certain topics may have pre- or co-requisite courses. May be repeated up to 12 credits. Certain topics may have a special fee.
Section Comments: This course introduces students to the latest concepts and techniques used in digital marketing communications through new media channels made available through the Internet and wireless mobile devices. The course explores such topics as online advertising, search engine optimization, Web analytics, mobile messaging, and the use of social media networks such as Facebook, Twitter, Pinterest and LinkedIn for business marketing communications. In addition, students will learn how and where to apply digital marketing communications tools in real-world business situations through case studies of "best practices" currently being used. This course is taught entirely online utilizing the UNH Blackboard learning management system.
Repeat Rule: May be repeated for a maximum of 12 credits.
Colleges not allowed in section: Paul College of Business&Econ
Majors not allowed in section: BUSADM:ACCT, BUSADM:EVC, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
5/22/2017 6/23/2017 Hours Arranged ONLINE