MKTG 798 (2BB) - Top/Digital Mktg Communication

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: January 2017 - January Term - online (12/28/2016 - 01/20/2017)
Grade Mode: Letter Grading
Class Size:   15  
CRN: 30137
Special topics; may be repeated. Prereq: ADMN 585 OR HMGT 600. Special fee on some topics.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated up to 3 times.
Equivalent(s): ADMN 798, ADMN 798W, MKTG 798W
Cross listed with : MKTG 598.2BB
Only listed colleges in section: Paul College of Business&Econ
Attributes: Online (no campus visits), EUNH
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
12/28/2016 1/20/2017 Hours Arranged ONLINE
Additional Course Details: 

This course introduces students to the latest concepts and techniques used in digital marketing communications through new media channels made available through the Internet and wireless mobile devices.  The course explores such topics as online advertising, search engine optimization, Web analytics, mobile messaging, and the use of social media networks such as Facebook, Twitter, Pinterest and LinkedIn for business marketing communications.  In addition, students will learn how and where to apply digital marketing communications tools in real-world business situations through case studies of “best practices” currently being used.  This course is for business administration majors enrolled in the Peter T. Paul College of Business and Economics, and will count as a 4-credit elective for marketing majors.  The course will be taught entirely online using Blackboard system tools.