Survey of Marketing
Credits: 4.0
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Term: Fall 2024 - Full Term (08/26/2024 - 12/09/2024)
Grade Mode: Letter Grading
Class Size:
50
CRN: 12961
CRN: 12961
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Audrey Ashton-Savage
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/26/2024 | 12/9/2024 | MW | 3:40pm - 5:00pm | PCBE 165 |
Booklist
Book | Details |
---|---|
MARKETING
((REV)24)
by GREWAL Recommended
|
|
MARKETING EBOOK ACCESS CARD
by GREWAL Recommended
|
|